INTERACTIVE EXHIBITION - MAPPING POLITICAL MANIPULATION IN COLLABORATION WITH BERLIN BASED NGO, TACTICAL TECH AT LONDON COLLEGE OF COMMUNICATION - UAL

My role was to lead the research and innovation profile in executing this exhibition.

1.Objective: The goal of the exhibition was to highlight the role of data and algorithms in everyday life and how it is used to organise political campaigns in a digital/world. The exhibition maps the journey of political communication/manipulation in a data-first world,

2.Research Methodology: a combination of Archival Research and Secondary Data Collection to understand the framework adopted by political parties/individuals to influence voters.

3.Design: An Immersive Interactive experience designed in a black room, wherein the audience will experience the enormity of the data that is used and understand the different ways their data is segmented for political advertising.